Just like an article or blog post, an infographic should have a main idea or thesis statement, and all of the information presented on the graphic should in some way support that main idea. It’s crucial to strike a balance between an infographic with so much copy that your viewer is too intimidated to even read it, and one with so little copy that your message isn’t sufficiently communicated. To do this effectively, copy should be clear yet concise. The goal of an infographic, however, is not just to present your reader with a list of facts and figures, but rather to use those facts and figures to weave a narrative that will draw the reader in and stick with them long after they scroll past the graphic. Most infographics are data-driven and quantitative, explaining some chosen topic by making use of statistical facts. (Every point presented in the infographic cites a study, a university professor, or a journal article) When using information from studies and surveys, it’s always prudent to check what the funding source for the study or survey was this way, you can gain insight into the possible biases that the results could contain. Depending on the topic chosen, facts or statistics that will be featured on an infographic should be corroborated – essentially if you find a fact on one website, try to Google the same fact and see if it appears in other places as well. Whenever possible, cite peer-reviewed, academic research for statistical facts, especially if your infographic’s topic is scientific in nature. In order to achieve that goal, an infographic should comprise information from reputable sources. In a time where facts and truth have suddenly become disputed, it is crucial that information presented on an infographic is accurate, verifiable, and as free from bias as possible. Part 1: ResearchĪt the heart of an infographic, as the name suggests, is information. If done well, infographics can serve as an efficient and entertaining way to explain complex ideas to your audience.īut with so many different pieces, how can you ensure that your infographic is effective? How do you balance writing copy that informs without boring, and creating a design that appeals without overwhelming? In this piece, we break infographics down into their constituent parts and illustrate how to maximize your infographic’s effectiveness in each category. They combine a research project, a writing project and a design project all into one final product. As content creators, infographics sit at the intersection of practically everything we do.
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